Essay on Promotion of Nike vs. Adidas - 1745 Words

PROMOTION! NIKE Nike is the worlds #1 manufacturer and marketer of athletic footwear and apparel. Almost out of the blue, the company established itself as one of the worlds most familiar brands during the 1980s and 1990s.and now 2000s. As familiar as a Coke bottle or Big Mac, the Nike swoosh logo came to symbolize not just sports culture, but street culture, as the appeal of the star players who endorsed the brand was carried onto city streets. Nike is undisputed leader in sports-oriented street wear. â€Å"Advertising Age estimated global measured advertising expenditure of $308 million in 2006, making Nike the worlds #89 advertiser (http://www.mind-advertising.com/us/nike_us.htm).† Nike has been using the same logo ever since†¦show more content†¦Nike’s Air Jordan shoe was the best selling and most popular basketball shoe on the market. The Air Jordan shoe reached a point in the mid-nineties. According to Donald R. Katz, when a small picture of Michael Jordan at practice wearing different shoes sparked a booming inquiry all over Chicago. One store alone received over 300 phone calls asking if they had the shoes in stock. From the popularity of the Air Jordan, and innovative styles and colors of Nike, a sub-culture of shoe collectors was born. These people search miles and miles and often camp out for these Limited Edition shoes. Nike, knowing that this market exists, will make very limited release of some special shoes known as quick strike or hyper strike editions to cater to this group. These shoes include retro version of styles, the 360 Hybrids, Paul Rodriguez, Rejuvenations, Clerk packs, and many more. Because theses shoes are released in limited quantities and the demand is so high, Nike can sell these shoes at enormous profits. Nike CEO Phil Knight is not slowing down as he continually signs new colleges on as Nike endorsed schools, current and up in coming star athletes. Nike has reached a point where they can count on the Nike name promoting itself, Nike believes, â€Å"If you have a body, you are an athlete.† And as long as there areShow MoreRelatedAdidas and Nike1270 Words   |  6 PagesADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. Nike is an American multinational corporation, which produces footwear, clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it fromRead MoreComparison Between Nike And Adidas1679 Words   |  7 PagesApparel. The companies I chose are Adidas and Nike. The reason I chose these two is because they re both popular brand names around the world. Nike is base in the US and Adidas is base out of Germany. Nike and Adidas carries manufactures basically the same products. These companies offer similar products in comparisons to each other. Both of these brand s are well- know in households. The slogan for Nike is Just Do It is well-known around the world. Nike s slogan is used in printable adsRead MoreAdidas vs Nike Marketing Battle2963 Words   |  12 Pagesand Mix for athletic shoe brands in the UK: Adidas Vs Nike. Table of contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p.3 2.0 Market and Literature Review 3.1 Nike Inc†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.3 3.2 Business Segments†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.p.3 3.3 Marketing mix: Nike†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.3 3.4 Adidas†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p.3 3.5 Marketing mix: Adidas†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.4 3.6Read MoreNike Marketing Plan Essay1675 Words   |  7 Pagesendeavors to recommend a viable marketing plan for the footwear giant, Nike. The plan has been adequately substantiated with thorough research on different factors affecting the firm along with various ways of addressing future challenges. This research paper highlights that Nike is confronted with multifarious issues which need to be negotiated amicably. Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employing its innovativeRead MoreMarketing Plan Nike3380 Words   |  14 PagesINTERNATIONAL UNIVERSITY COLLEGE Sofia MARKETING PLAN Market entry/grow opportunity for Nike in Bulgaria INDIVIDUAL ASSIGNMENT Coursework in MARKETING Student registration No: 20019402 Program: MBA Lecturer: Dr. V. Blagoev Executive Summary Our approach to developing a market-entry strategy follows a structured process, based on in-depth understanding of all aspects that feed into a commercial launch. A comprehensive analysis, using market data and marketRead MoreNike Marketing Strategy5981 Words   |  24 PagesProfessor Gregory F StiberBy: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi | Nike, Inc. | Marketing Plan Project | Nova Southeastern University H. Wayne Huizenga School of Business amp; Entrepreneurship    Assignment for Course: | MKTP 5005 – Introductory Marketing   Ã‚   | Submitted to: | Gregory F Stiber | Submitted by: | Brizaida Ribalta, Jessica Halsey, Shereen Hijazi. | | | | | | | | | Date of Submission: August 30th, 2012 Title of Assignment: Term ProjectRead MoreAdidas Marketing Plan20768 Words   |  84 PagesJackie†©Smith †© April†©30,†©2010†© Executive†©Summary†© †© Adidas†©has†©been†©around†©since†©1924†©and†©has†©grown†©to†©be†©one†©of†©the†©top†©companies†©in†© providing†©a†©variety†©of†©high†©quality†©products†©to†©consumers†©interested†©in†©sports.†©It†©is†© currently†©the†©number†©two†©brand†©in†©the†©sporting†©goods†©industry,†©trailing†©its†©main†© competitor†©Nike.†©Adidas†©has†©a†©strong†©focus†©on†©both†©performance†©and†©style,†©as†©opposed†©to†© Nike’s†©more†©pure†©performance†©emphasis.†©Adidas†©is†©currently†©surviving†©in†©its†©market†©but†© has†©many†©barriRead MoreAdidas Marketing Plan20779 Words   |  84 PagesJackie†©Smith †© April†©30,†©2010†© Executive†©Summary†© †© Adidas†©has†©been†©around†©since†©1924†©and†©has†©grown†©to†©be†©one†©of†©the†©top†©companies†©in†© providing†©a†©variety†©of†©high†©quality†©products†©to†©consumers†©interested†©in†©sports.†©It†©is†© currently†©the†©number†©two†©brand†©in†©the†©sporting†©goods†©industry,†©trailing†©its†©main†© competitor†©Nike.†©Adidas†©has†©a†©strong†©focus†©on†©both†©performance†©and†©style,†©as†©opposed†©to†© Nike’s†©more†©pure†©performance†©emphasis.†©Adidas†©is†©currently†©surviving†©in†©its†©market†©but†© has†©many†©barrRead MoreAdidas Case Study: SWOT analysis and Michael Porters Five Forces Model, including strategic recommendations2516 Words   |  11 PagesExecutive Summary: Adidas was the dominating manufacturer of sporting goods. It achieved this success by developing cleated shoes for the soccer and track and field sports. The landscape of the sporting goods industry has changes, but Adidas has not changed with it. Sporting good textiles and footwear have become popular with younger individuals as a substitute for casual wear. Soccer and track and field sports are no longer the mainstream sports. These sports have been replaced in market shareRead MoreEnvironmental, Sustainability and Social Responsibility3984 Words   |  16 PagesSocial Responsibility | Adidas versus Nike | | | 12/8/2011 | | Group #1 Adidas vs. Nike 12/08/2011 Environmental, sustainability and social responsibility reports are always created for vast amounts of companies around the world. Adidas and Nike are huge competitors in the sports manufacturing industry. Adidas is the second largest manufacturer of sporting equipment and clothing in the world behind the American company known as Nike. Adidas’ global headquarters is located

Legislative Framework Regarding Disclosures Practices

LEGISLATIVE FRAMEWORK REGARDING DISCLOSURES PRACTICES IN INDIA The essential mechanism of the legal framework which governs the performance and functioning of listed companies in any country is the laws and regulations determining the quantity and quality of corporate disclosures. The core of governance is transparency, disclosure, accountability and integrity. Disclosures are very necessary for transparency and accountability of listed companies; these are by no means sufficient to ensure either of them. The main concern for disclosure regulations lies behind the basic question of why disclosures need to be regulated in the first place, and why not instead firms be allowed to voluntarily optimize the quality and quantity of disclosed information in response to market forces. There are basically two types of disclosures which are; Voluntary disclosure and required disclosure. Voluntary disclosures are those disclosures that are left to the discretion of the company and the level of which is determined by the management or shareholders by balancing at the margin level costs and benefits of disclosures. Disclosures that are required, in contrast, the ones that are mandated by laws and regulations because these are the ones that a company would otherwise not volunteer to provide. In India, the laws legal framework regarding corporate governance is generally supervised by SEBI guidelines and Companies Act, 2013, however they are not limited to only SEBI guidelines andShow MoreRelatedThe Conceptual Framework : South Pacific Stock Exchange Disclosure Requirements1494 Words   |  6 PagesQuestion 1 Part A Conceptual Framework A conceptual framework can be defined as a logical system that interconnects objectives and fundamentals which lead to consistent standards (Deegan, 2012). 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Impact of the Event on Organization Free-Samples for Students

Question: Discuss about the Event Management. Answer: Introduction The event management is considered as one of the applications of managing projects so that a large scale event is created (Grandprix.com.au 2017). It involves the investigation of the brand, identification of the target audience and coordinating the technical aspect before actually launching the event (Grandprix.com.au 2017). The event chosen for this report is Australian Grand Prix. It is a car race that is held in Australia annually. Australia has received the contract of hosting Formula One car races till the year 2023 (Grandprix.com.au 2017). This race was first held in the year 1928 (Grandprix.com.au 2017). The Grand Prix event is an oldest motor car racing competition, which is held in the country of Australia (Grandprix.com.au 2017). The event is currently held at Grand Prix Circuit at Melbourne. The race winner is presented with one circular plate, which is known as Jack Brabham trophy (Grandprix.com.au 2017). In the event history, two of the most successful names include the German driver Michael Schumacher and Australian driver Lex Davison. This executive report would discuss the different types of events based on size, form and content. The target audience for this type of event would be discussed. The event would be described based on the attendance, time frame, economic impact, tourism significance and the need of the event. The growth opportunities for this event would be discussed. Discussion Classification of the event The Australian Grand Prix event is classified as per the event size, event form and the event content- Size The event is one of the most popular events in Australia, which attracts people from all over the world (Grandprix.com.au 2017). The race is held at held at the circle Albert Park Lake, which is located at the southern part of the Central Business District of Melbourne (Jinquan 2016). This course is smooth and there is a consistent corner which allows the drivers to teach the given circuit easily (Grandprix.com.au 2017). The event draws a wide range of audiences from 47, 000 to 1, 03,000 and it is a huge draw among all sections of society. Form The form of Australian Grand Prix event is Formula One (or F1 or it is also known as FIA Formula One World Championship) (Grandprix.com.au 2017). It is considered as the highest class of the single seat auto racing, which is considered as a premier of racing event (Grandprix.com.au 2017). In this form of event, there are a set of rules or formulaes that the participants need to conform (Schreyer and Torgler 2016). The season of F1 comprise of variety of races, which are termed as Grand Prix and Australian Grand Prix is one of them. This kind of racing events is considered as one of the fastest racing events in the world. Content The Grand Prix event requires several infrastructure needs so that the car racing event tasks take place smoothly (Grandprix.com.au 2017). There are different circuit modifications, driver changes and maintenance of the tires so that the racing is successful event. The circuits undergo regular checking and the safety features are updated (Grandprix.com.au 2017). There is an increased physical demand of the specification of cars in the year 2017 and there is lack of sustained running (Hirsch et al. 2017). The tires of the cars are being supplied by Pireli and the tires of the company are supersoft, ultrasoft and soft tires. The races are classified based on the qualifying times, time required, number of laps and others. The Australian Grand Prix is considered as the first round of the Formula One events and it is held within 23 March to 26 March (Grandprix.com.au 2017). It is considered as the first race of the year. There are series of practice as well as qualifying sessions which take place before the race. There are usually a morning practice session followed by a qualifying session held in the evening. The sessions last for one and a half hours (Grandprix.com.au 2017). The first qualifying session in the present format is eighteen minutes long and there are approximately 20 cars in the circuit. Target market for the event As opined by Rogers and Davidson (2015), it is important to determine the target market of the event and decide the course of the event accordingly. It is important to set the goals of the event and segment the potential attendees of the event. The target market of the Australian Grand Prix includes middle aged men and women (Grandprix.com.au 2017). The audiences have high level of interest in the high speed motor cars racing. They also have considerable amount of interest in the new technology and they have a love for the fast moving cars. They are more inclined to the video games and are more likely to have a specified TV viewing habit. They are more inclined to watch the Sci-Fi, sports and action movies channels, rather than viewing musicals or romantic films (Rogers and Davidson 2015). The global market of Formula One car racing is lucrative and is more concentrated in the developed countries (Steenkamp 2017). There has been a change in the global headquarters of the Formula One event and the recent organization is located in London (St. James Market). The Formula One market is controlled by one of the top shareholder known as CVC Capital Partners (Rogers and Davidson 2015). The national market of the Grand Prix in Australia can be segregated into two forms. There are types of audience who watch the live events and there are others who watch the delayed coverage (Jensen Cobbs and Groza 2014). In fact, there are other audiences who watch the event as news highlights or headlines in other programs (Rogers and Davidson 2015). There are advertising firms that target all viewers of Australia and they give equal preference to people that watch live broadcast or whether they watch few seconds coverage in some news clip. The inclusion of the news viewers in the target advertisements is considered as an innovative measure to enhance the popularity of the event (Jensen Cobbs and Groza 2014). The live event is broadcasted to millions of audiences in more than 187 countries (Kim et al. 2013). The Australian audiences are usually measured by television audience ratings known as OzTAM, which calculates the viewership rates in five metropolitan cities like Melbourne, S ydney, Brisbane, Perth and Adelaide (Jensen Cobbs and Groza 2014). There are an average number of 1.3 million people who watch this race on a regular basis (Van Reeth 2016). It is true that there are no exact figures who watch the highlights, replays and the online coverage of the event. Description of the event The Grand Prix Event took place in March in the year 2017 for four days starting from 23 March to 26 March (Chappelet and Parent 2015). It was opening episode of the Grand Prix event takes place in the race around the circuit, which is located in Melbourne (Chappelet and Parent 2015). The actual race starts on the Albert Park track, when the cars come arrive for the practice sessions (two in numbers) (Chappelet and Parent 2015). The next day comprise of one practice sessions and the qualifying sessions are held in the next day (Chappelet and Parent 2015). There are 58 laps in the race and the total distance covered by the cars is 191.11 miles (Walkerley 2016). The timing of the main race is 4 pm in Melbourne (Chappelet and Parent 2015). The event draws audiences from Australia as well as all over the world (which implies significant tourism significance). The sports lovers are attracted to this adventure sports and people from all demography visits to witness the major event (Chappelet and Parent 2015). There has been considerable rise in the spectator attendance since its inception (Chappelet and Parent 2015). During the global economic downturn in the year 2009, there was a higher level of unemployment and strike of the public transport, which has led to slight drop in the attendees of the event. In the year 2010, there was an increase in the attendance rates of the Grand Prix, Australia (Chappelet and Parent 2015). The organization structure of Grand Prix comprises of the Chairman, Deputy Chairman, FCIT, strategic advisors and others (Grandprix.com.au 2017). They have Audit and Risk Committee, the main responsibilities of who is concerned with the report as well as review independently (Grandprix.com.au 2017). They assist the managers in evaluating the effectiveness of the internal environment of the organization. The Grand Prix event has significant economic impact on the territories of Australia. The annual economic rate of the event is between $32 million and $39 million (Jones Newsome and Macbeth 2016). There is a growth of international tourism as a result of the Formula One events. There are overseas audiences that flock in the country for witnessing the annual car racing events. This has caused a subsequent rise in the hospitality sector also. The firms namely Crown and Accor have reported huge rise in the bookings during the Grand Prix event (Jones Newsome and Macbeth 2016). There is a huge rise in the television viewings of the event as the event is screened in more than 187 countries (Jones Newsome and Macbeth 2016). There is an increased investment in Australia and there is also a high rate of return visits by the tourists (Mao and Huang 2016). It is considered as profitable events as it leads to an improvement in the economic scenario of the country (Jones Newsome and Macbeth 2016) . However, there is considerable loss to the external environment of the park as there is an increase in the noise pollution and loss of public utility of the park (Jones Newsome and Macbeth 2016). There is an increase in the employment options in the nearby regions, which leads to an increase in the economic power of the region. Strengths and weakness of the event The Grand Prix even has several strengths as well as weaknesses. The strengths of the event include that it provides considerable amount of branding as well as positioning for Victoria and Melbourne among both the national as well as international audiences (Holmes et al. 2015). This is achieved by the media coverage as well as word of mouth publicity of the event (Holmes et al. 2015). There is a rise in the government revenues as there is an increase in the tourism activities in Australia (Holmes et al. 2015). There is a considerable amount of television broadcast hours, which has extensive coverage worldwide. There is branding of the Australian regions in the online, radio and print medium (Holmes et al. 2015). The exposure to Melbourne in the international media is associated with benefits such as increase in the business opportunities, induced tourism, inward investment and industry development (Holmes et al. 2015). There are improved business prospects in the region and country. There is an improvement in the sponsorship as well as sales revenue of the Victorian government (Holmes et al. 2015). The sale of the event tickets have been great source of revenue for the company. There is consumer surplus to the different attendees of Victoria (Jones Newsome and Macbeth 2016). This amount refers to the additional amount that the Victorian residents are willing to pay for viewing the race (Holmes et al. 2015). This rate is above the normal ticket rate, which gives a boost to the total ticket sales revenues (Holmes et al. 2015). There is benefit to the Victorians for attending free parade in the business district of the country. There is also surplus relating to increased visitation (Jones Newso me and Macbeth 2016). The attendance at the event rises every year, which implies an additional source of revenue for the company (Holmes et al. 2015). There is an increased benefit to the media exposure, which benefits the operating revenues of the country. There is subsequent weakness of the Grand Prix event, which takes place in Melbourne. There is loss of public place in the park and the citizens are unable to gain access to the public amenity (Holmes et al. 2015). The race restricts free movement of the public as there is removal as well as construction of the equipments. There is significant amount of loss of revenues for the park revenue as depicted in the below chart- Variable Unit Value Estimated recreational Visits per year Visits 1,700,000 Visits per week Visits 32,692 Portion of visits By Victorians Visits 0.85 Fig: Estimated cost due to loss of park use Source: (Grandprix.com.au 2017) Growth Opportunities There are certain growth opportunities for the Grand Prix event, held in Australia. There has been considerable rise in the revenues of the Formula One events in the last 15 years and it has also surpassed its close rival FIFA World Cup (Kim et al. 2017). There are an increasing number of stakeholders that are increasingly aiming for acquiring more number of motor race venues, which would speed up the liberty process (Holmes et al. 2015). There has been increasing global trends of watching Formula One, which would also increase the revenues of the event (Holmes et al. 2015). There are opportunities for enhancing the competitive spirit of the races and hence there is scope of adding ancillary elements. There is scope of exploiting the digital media by the Grand Prix organizers (Holmes et al. 2015). It is important to grow the digital revenues of the firm by generating direct revenues from the customers. The threats of the Grand Prix event include the different teams who might be breaking out from the league and forming their individual teams. This may reduce the potential glory of the Australian Grand Prix (Holmes et al. 2015). The top drivers of this form of racing might move out and enter other forms of racing. There is a growing popularity of the event Moto GP, which may pose sever threat to the Australian Grand Prix and take away their dedicated customers (Pinch and Reimer 2017). Recommendations The Australian Grand Prix event needs to be improved for better future growth prospects of the event. The disputes between the FOTA and FIA should be improved. It is true that there is high expenditure that may force many teams to withdraw themselves. There should be some additional options for the teams participating in the Formula One. There should be proper segregation of the events. There is greater need of the improving the quality of cars in the Grand Prix event, which would improve the competitive spirit of the event. It is also important to implement cars with wider tires so that the drivers get more grips while the race is going on. It is important to increase the promotional activities of the event as this would help the event to penetrate more into the masses. It is important to promote unique advertisement strategies for the formula one event so that there is greater brand visibility and greater identification of the event by the audience. This would also increase the pot ential target market of the Formula One race and it would also penetrate into the developing economies. Conclusion Australian Grand Prix is one of the biggest and most prestigious events in the sports car racing industry. The organization of such mega events needs lots of patience and hard work. This report discussed the classification of the event based on the size, form and content. The target market of the event is discussed, which includes middle aged men and women, who love high adventure sports. The event is described based on their time of occurrence, type of audiences and the economic impact of the event. There are several strengths as well as weakness of the event. The growth opportunities of the event show that there are considerable options for proliferation in the international Formula One market. The recommendations section has provide some of useful tips of growing the event in the national as well as international market such as segregation of the events, improving the quality of cars, tires and others. It has been suggested that there should be more focus on the promotional activi ties of the event. References Chappelet, J.L. and Parent, M.M., 2015. The (wide) world of sports events.Routledge Handbook of Sports Event Management. London, UK: Routledge, pp.1-17. Grandprix.com.au. (2017).Formula 1 Australian Grand Prix. [online] Available at: https://www.grandprix.com.au [Accessed 25 Apr. 2017]. Hirsch, J.A., Green, G.F., Peterson, M., Rodriguez, D.A. and Gordon-Larsen, P., 2017. Neighborhood sociodemographics and change in built infrastructure.Journal of Urbanism: International Research on Placemaking and Urban Sustainability,10(2), pp.181-197. Holmes, K., Hughes, M., Mair, J. and Carlsen, J., 2015.Events and sustainability. Routledge. Jensen, J.A., Cobbs, J. and Groza, M.D., 2014. The niche portfolio strategy to global expansion: The influence of market resources on demand for Formula One Racing.Journal of Global Marketing,27(4), pp.247-261. Jinquan, Z., 2016. Special event project management and marketing: a case study of the 59th Grand Prix 2012 in Macau.Asia Pacific Journal of Sport and Social Science,5(3), pp.187-201. Jones, C., Newsome, D. and Macbeth, J., 2016. Governance and environmental implications of motorised events: insights from Australia and avenues for further inquiry.Current Issues in Tourism,19(7), pp.680-696. Kim, M.K., Kim, S.K., Park, J.A., Carroll, M., Yu, J.G. and Na, K., 2017. Measuring the economic impacts of major sports events: the case of Formula One Grand Prix (F1).Asia Pacific Journal of Tourism Research,22(1), pp.64-73. Kim, S.K., Byon, K.K., Yu, J.G., Zhang, J.J. and Kim, C., 2013. Social motivations and consumption behavior of spectators attending a Formula One motor-racing event.Social Behavior and Personality: an international journal,41(8), pp.1359-1377. Mao, L.L. and Huang, H., 2016. Social impact of Formula One Chinese Grand Prix: A comparison of local residents perceptions based on the intrinsic dimension.Sport Management Review,19(3), pp.306-318. Pinch, P. and Reimer, S., 2017. MotoGP and heterogeneous design.Mobilising Design. Rogers, T. and Davidson, R., 2015.Marketing destinations and venues for conferences, conventions and business events(Vol. 14). Routledge. Schreyer, D. and Torgler, B., 2016. On the role of race outcome uncertainty in the TV demand for Formula 1 Grands Prix.Journal of Sports Economics, p.1527002515626223. Steenkamp, J.B., 2017. Customer Propositions for Global Brands. InGlobal Brand Strategy(pp. 45-73). Palgrave Macmillan UK. Van Reeth, D., 2016. TV viewing of road cycling races. InThe economics of professional road cycling(pp. 99-128). Springer International Publishing. Walkerley, R., 2016.Moments that Made Racing History. Edizioni Savine.

Othello Tragedy Essays (581 words) - Othello, Michael Cassio, Iago

Othello Tragedy One of the most interesting and exotic characters in the tragic play " Othello", by William Shakespeare, is "honest" Iago. At first Iago seems to be motiveless. However, the motivation behind his actions lie more in Iago's quest for personal gain, as opposed to just being evil for evil's sake. Iago's greediness can be validated by examining his manipulation of Roderigo, Cassio, and most importantly, Othello. Iago's main interest is the destruction of Othello. The reason being that Othello has chosen another man, Cassio, as his second-in-command, preferring him to Iago. This resentment, accompanied by Iago's accusations of adultery and his blatant racism, cause Iago to despise the kindly moor. Because Iago is much too smart to immediately kill Othello, he proceeds with the arduous process of dismantling him emotionally. Iago also knows he must distance himself from any part of this, so he cleverly gets someone to do his dirty work. The first to fall victim to Iago's manipulation is half-witted Roderigo. Iago knows Roderigo is consumed by lust for Desdemona, and would do what it takes to make her his own. Iago tells Roderigo that the only way to win Desdemona's love is to make money to procure gifts for her. "Put money in thy purse..."(act I scene 3 line 339). However Iago is just taking those gifts intended for Desdemona and keeping them for himself, and making a profit. Roderigo eventually starts to question Iago's honesty. When faced with the accusations, Iago simply offers that the killing of Cassio will aid in his cause and Roderigo falls for it. In doing this, Iago keeps Roderigo in the dark and continues to profit from him monetarily. Roderigo is also used as a device in both Cassio and Othello's downfall. Iago's actions demonstrate his monetary and power based motivations, invalidating the claim that Iago is evil for evil's sake. Cassio like Roderigo follows Iago blindly, thinking the whole time that Iago is trying to aid him, when in fact Iago, motivated by his lust for power, is attempting to remove Cassio of his position as lieutenant. With Roderigo's help Iago causes Cassio to forfeit his position as Othello's second-in-command. Cassio is also used to bring out the monster inside of Othello. In Iago's exploitation of Cassio, it is clear to see that, although evil in his deeds, Iago is strictly motivated by his hunger for power. As mentioned earlier, Iago's main intention lies in the degradation of Othello. Iago feels that he was best suited to hold the position of lieutenant, as opposed to Michael Cassio. From this Iago manufactures accusations of adultery, claiming that Othello has slept with his wife, Emilia. "...Twixt my sheets/ he's done my office."(Act I scene 3 line 380) These accusations are merely excuses to validate his own pleasant acts and greed, and should be seen as nothing more. Again it's plain to see that, in Iago's deception of Othello he is motivated by his jealousy and subsequent bitterness. In conclusion, it's evident that Iago is evil for greed's sake, as opposed to evil for evil's sake. His craving can be seen in his clever manipulation of Roderigo, Cassio, and Othello. He uses Roderigo for his own financial benefit, as well as support his master plan; the destruction of Othello. Cassio was unfortunate enough to be chosen ahead of Iago as Othello's second-in-command, and was reduced to a deteriorated state by Iago because of it. Lastly, driven by his bitterness towards Othello for choosing Cassio over him, Iago takes it upon himself to ensure Othello's demise. Iago is an extremely complex character, and far from ordinary. His complexity and uniqueness makes him one of Shakespeare's greatest villains.

Genghis Kahn essays

Genghis Kahn essays In about 1162, Yesugei, a local chieftain and his wife had their second son, Genghis Kahn. (Originally Genghis was named Temujin) Although it is not certain when Temujin was born, we do know where. Temujin was born along the banks of the Onon River. Today the Onon River is known as the border between northern Mongolia and southeastern Russia. There is a legend that said Temujin was born holding a large clot of blood in his hand, which is said to signify as soon he to have a career of being the world conqueror. Yesugei and his wife would have never of guessed that they would be the parents of a man that would be passed on as the man who took the most land ever in history. As a small child, Temujin had an extremely tough life. At the age of nine, Temujin and his father went on a mission to the deep east of Mongolia to find him (Temujin) a wife. There he met a ten-year-old girl named Borte. She was the daughter of the chieftain of Temujins mothers people. Temujin was left there to stay with the Konkirat because of custom. During that time it was custom that a son-in-law was to be brought up in the tent of his future father-in-laws tent. Yesugei left Temujin there and on his way home the chief of a rival clan poisoned Yesugei food. Yesugei only had enough time to tell one of his people to get Temujin out of danger and safe at home with his mother. Once they got Temujin home, he was pronounced as the new chieftain of their people. Soon to follow, their followers abandoned Temujin and his family, the Taichiut took over. Terrified of what happened to his father, Temujin and his family ran away. After all that had happened to Temujin he had grown-up into a young man. He also returned back to visit the Konkirat to claim his wife, Borte. There he was given a gift, a black sable coat. He showed his coat to Toghril, an ally of Yesugei and the ruler of Keriet, which was a tribe in central Mongolia. Toghril then took ...

New 2018 PSAT Percentiles and Selection Index

New 2018 PSAT Percentiles and Selection Index SAT / ACT Prep Online Guides and Tips Your PSAT score report will show you a myriad of scores, including your total score, section scores, subscores, percentiles, and Selection Index (SI). This guide will focus on the last two pieces of data: your PSAT score percentiles and Selection Index. Because it’s important to understand how the other scores in your reportrelate to your PSAT percentiles and Selection Index, we’ll start with a quick review of terms. If you’re one of many students or parents looking for directions out ofthe complex mazethat is the PSAT score report, read on to have the path illuminated! What Scores Will You See on Your PSAT Score Report? If you took the PSAT, then you know your score report contains a lot of data. The various scores fall on different scales, and all of them arecalculated from your raw score, or the total number of questions you got right.In other words, your raw score is made up of one point for every correct answer. Note that you don’t get any deductions for wrong or skipped answers. Let’s take a moment to define the various scores you'll see on your PSAT score report to clear up any confusion and revealwhere your percentiles and Selection Index come from. Total score- the sum of your two PSAT section scores, ranging between 320 and 1520. Section scores (2)- a score for Math and a score for Evidence-Based Reading and Writing (EBRW), both between 160 and 760. Test scores (3)- separate scores for Math, Reading, and Writing Language, all between 8 and 38. Cross-test scores (2)- scores to measure your performance on Analysis in History/Social Studies and Analysis in Science questions taken from all three subject areas (Math, Reading, and Writing); these scores range from 8 to 38 (as test scores do) Subscores (7)- scores to measure your performance on PSAT questions in seven specific skill areas: Command of Evidence, Words in Context, Expression of Ideas, Standard English Conventions, Heart of Algebra, Problem Solving Data Analysis, and Passport to Advanced Math; each subscore ranges from 1 to 15 Nationally Representative Percentile- shows how your scores compare with scores of all US students in your grade, including those who typically don'ttake the PSAT User Percentile- shows how your score compares with scores of US students in your grade who typically take the PSAT Selection Index- a scoring system used by the National Merit Scholarship Corporation to determine eligibility for Commended Scholar, Semifinalist, and Finalist As you can see, there are a lot of scores on your PSAT score report. Your section and total scores, along with the percentiles they fall in, are by far the most important for understanding your performance on the test. Your cross-test scores and subscores are useful asfeedback on your strengths and weaknesses as a test taker. You can use this feedback to help you prep for the PSAT again (if you’re a younger student) or to get ready for the SAT if you’re already a junior. Now that we’ve defined these scores, let’s consider the metric that compares your performance with that of other test takers: your PSAT percentiles. Read on so you, too, can magically juggle percentiles in the palms of your hands. What to Know About PSAT Percentiles PSAT percentiles are useful because they compare your exam performance with that of other test takers in your grade. If you scored in the 90th percentile, for example, you scored the same as or higher than 90% of test takers (the remaining 10% scored higher than you). As explained above, the Nationally Representative Percentile takesinto account all students, even those who don’t typically take the PSAT. This percentile includes students who didn't take the test, but who, on the whole, presumably would have scored lower if they had. The Nationally Representative percentile appears to be based on the population of all US students in a certain grade rather than on the population of PSAT test takers in a certain grade.For this post, we’ll focus on User Percentiles,which are calculated based on the performance of students who actually tookthe PSAT. If these two percentiles seem confusing, it’s because they are. In fact, somecritics have questioned the accuracy of both percentiles, suggesting that they're inflated and "presentinga rosier picture† of student PSAT scores to sway students toward the SATand away fromthe ACT. While it’s unclear whether or not these criticisms are warranted, it does appear that the data has the potential to fluctuate in the future. For now, these are the percentile charts that the College Board released in 2018. They show how your total and section PSAT scores get represented by percentiles. Critics of the PSAT might be right to be suspicious. As many people know, 73.6% of statistics are made up on the spot. PSAT Total Scores to Percentiles This chart, based on the College Board's 2018 PSAT scores report,shows the User Percentiles for total PSAT scores.You can also check outour other guides if you want to learn more about PSAT percentiles for sophomores or freshmen. Whether you want to check these percentiles against your own score report or are looking up your results on a PSAT practice test, you can find your percentiles by locating your total PSAT test score. Again, this willrange between 320 and 1520 and is the sum of your two section scores (Math and EBRW). If you scored 650 in Evidence-Based Reading and Writing and 700 in Math, for example, your total PSAT score would be 650 + 700 = 1350. Based on the chart, you can see that a total score of 1350 falls in the 94th percentile. Scroll down to find yours or, conversely, to see what you would need to score to make it into your target percentile. Total Score Percentile Total Score Percentile 1520 99+ 1070 62 1510 99+ 1060 60 1500 99+ 1050 58 1490 99+ 1040 56 1480 99 1030 54 1470 99 1020 52 1460 99 1010 51 1450 98 1000 49 1440 98 990 47 1430 98 980 45 1420 97 970 43 1410 97 960 41 1400 97 950 40 1390 96 940 38 1380 96 930 36 1370 95 920 34 1360 95 910 32 1350 94 900 31 1340 94 890 29 1330 93 880 27 1320 93 870 26 1310 92 860 24 1300 91 850 23 1290 91 840 21 1280 90 830 20 1270 89 820 18 1260 88 810 17 1250 87 800 15 1240 86 790 14 1230 85 780 12 1220 84 770 11 1210 83 760 10 1200 82 750 9 1190 81 740 8 1180 79 730 7 1170 78 720 6 1160 77 710 5 1150 75 700 4 1140 74 690 3 1130 72 680 3 1120 70 670 2 1110 69 660 2 1100 67 650 2 1090 65 590-640 1 1080 63 580 and below 1- Learning any new skill takes hours of dedicated practice. Doing well on the PSAT is no different! PSAT Section Scores to Percentiles While the chart above shows PSAT percentiles represented by total scores, this next one shows the percentiles assigned to section scores. As described above, you’ll get two section scores on the PSAT: one for Math and one for Evidence-Based Reading and Writing. Each score isbetween 160 and 760. Just like in the chart above, you can use the following chart to find your percentiles ortofind out what scores you need to achieve your target percentile on a particular PSAT section. In addition to helping you prep and interpret your PSAT scores, whether on practice tests or the real thing, percentiles can be helpful for estimating your chances of gettingNational Merit distinction. We'll talk more about why this matters in a moment. Section Score EBRW Percentile Math Percentile 760 99+ 99+ 750 99+ 99 740 99 98 730 99 97 720 98 96 710 97 96 700 96 95 690 95 94 680 94 93 670 93 93 660 91 92 650 89 91 640 88 90 630 86 89 620 84 87 610 81 85 600 79 83 590 76 81 580 73 78 570 70 75 560 67 72 550 63 69 540 60 65 530 56 62 520 53 58 510 49 55 500 46 52 490 43 48 480 39 44 470 36 40 460 33 36 450 31 33 440 28 29 430 25 26 420 22 23 410 20 19 400 17 16 390 15 13 380 12 10 370 10 9 360 8 7 350 6 5 340 5 4 330 3 3 320 2 2 310 2 2 300 1 1 290 1 1 280 1 1 270 1- 1 260 1- 1- 250 and below 1- 1- If you're aiming for National Merit, you need to know your Selection Index score. How Do PSAT Percentiles Relate to National Merit? Students who score highly on the PSAT their junior year might qualify for National Merit distinction. The top 3-4% of scorers every year are named Commended Scholars, while the top 1% are named Semifinalists and can potentially go on to become Finalists and scholarship recipients. Your percentiles on your PSAT score report are an estimate rather than an exact prediction of your chances of National Merit. The National Merit Scholarship Corporation actually uses its own scale called a Selection Index (SI) to determine National Merit. The NMSC compares students nationally for Commended Scholar but determines eligibility on a state-by-state basis for Semifinalist. It uses this state-by-state system to ensure there is an even distribution of Semifinalist awards throughout the country. This discussion of National Merit brings us to an important piece of data: your Selection Index. What Is the Selection Index? Your score report will give you your Selection Index (SI) score; you can also calculate this yourself, as you’ll see below. Your Selection Index will look much different from your total PSAT score since it ranges between 48 and 228. To be named National Merit Semifinalist, you’ll need a Selection Index score at or above a certain cutoff. Each state’s cutoff is different (usually students testing in New Jersey; Washington, DC; and abroad have the highest ones) and changes from year to year. Based on reports from students around the country, we've compiled the full list of 2018 cutoffs for each state. If you took the PSAT as a junior, you can check out our National Merit Semifinalist guide to get a sense of whether or not you might qualify. Remember that cutoffs can change from year to year. So where does this Selection Index score between 48 and 228 come from? Read on to find out. Calculating your Selection Index score is easy. All you need is a calculator, a spoon, a Yukon Gold potato, and a dozen European coins. How to Calculate Your Selection Index Score Your Selection Index score is calculated from your PSAT test scores. As you saw in the glossary at the beginning of this guide, you get three test scores: one for Math, one for Reading, and one for Writing and Language. Each test score ranges from 8 to 38. If you take the PSAT/NMSQT, your score report will show you your Selection Index. You can also easily calculate this score yourself by adding your three test scores together and multiplying the sum by 2. The chart below shows how you would calculate your Selection Index score if you earned a 35 in Reading, a 32 in Writing and Language, and a 37 in Math: Section Score Sum x 2 Selection Index Score Reading 35 (35 + 32 + 37) x 2 = 208 Writing and Language 32 Math 37 If you scored in top percentiles and think you might be eligible for National Merit, you can check out our state-by-state cutoffs for the 2018 PSAT. In closing, let’s review what you need to know about the PSAT scoring system, particularly the percentiles and Selection Index. Key Points: Scores on the PSAT The PSAT is scored on a scale from 320 to 1520. Its scale is shifted down from the SAT’s scale, which is 400-1600, to account for the fact that the PSAT is a somewhat easier test. Your Reading and Writing and Language performances are reported together as a single Evidence-Based Reading and Writing score between 160 and 760. Your other section score is Math and also ranges between 160 and 760. Your score report will tell you two percentiles: the Nationally Representative and User percentiles. It is generally thought that the User Percentile is the more accurate and useful of the two,as it's based primarily on students who typically take the PSAT. The charts above show the percentiles represented by your total and section scores on the PSAT. If you’re taking and scoring your own PSAT practice tests, you can use the charts to determine what scores you need to achieve to make it into your target percentile. If you score in a top percentile on the PSAT, then you might be named National Merit Commended Scholar or National Merit Semifinalist. The National Merit Scholarship Corporation typically notifies qualifying students in September. While your PSAT score report might look confusing with all its measures and metrics, the various scores on it can actually be extremelyuseful as feedback for your PSAT and SAT prep. If you take the time to comprehend your PSAT score report or calculate these scores on your own from practice tests, you’ll gain valuable insight into your profileas a test taker. You can use this feedback to shape your prep, whether you’re taking the PSAT again or preparing for the very similar SAT. Whatever the case, it’s a good first step to take stock of your academic strengths and weaknesses and design a personalized study plan that will work for you! What’s Next? Now that you’ve gained some insight into PSAT scores, check out our guide to learn about the SAT scoring system.In it, we break down how the SAT is scored and give you scoring charts so you can score your own practice tests. What should you do after you get your PSAT score report? This in-depth guide discusses some next steps everyone should take after getting their PSAT scores. Are you aiming for top scores on the PSAT?Learn all about the test here, and then download PSAT practice tests to help you study. If you’re aiming for National Merit, check out this guide on how to get a perfect score on the PSAT. Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

History and Evolution of the Women's Army Auxiliary Corp Research Paper

History and Evolution of the Women's Army Auxiliary Corp - Research Paper Example Nevertheless, they worked so hard that they were seen to be more hardworking and determined than men and had proved to be more organized than them as well. Following is the account of how their journey began and came to an end. History and Evolution of the Women's Army Auxiliary Corp In the year 1942, around 800 females had joined the WAAC ad began their elementary training in Iowa where they were properly equipped with arms and ammunition, given uniforms to wear and were assigned proper duties to be performed during the war. For the purpose of defining their goals and objectives, a manual was established which identified what they were supposed to achieve in clear words (Permeswaran & Yashila, 2008). The manual said that they had to replace men and be with them on equal terms. In those times however, it was a very critical move because women were not encouraged to come to terms with men on an equality basis, and men felt devalued seeing females standing with them involved in a furio us physical activity like war. Moreover, women had not participated in war previously on ground level. The only females to participate in war before this were nurses. Even though there was a lot of criticism on the women for being part of WAAC, there was a necessity arising in this regard due to the number of men decreasing because of the War. There were around 150,000 women who took part in the world war. They were also believed to be better than men in terms of being more organized, well-disciplined and hardworking. Even in an appalling situation where women were not given overseas pay or any other benefits like life insurance or medical coverage, their passion was enough of an evidence to prove their worth which they successfully did even after facing difficulties of initially getting the bill passed for females to participate in the World War as part of WAAC. It had become very difficult for people to accept women in this new role because most people believed that it was not the kind of job women were supposed to do. Opposing parties questioned that if women started to serve in the army then who would be responsible for the house work and that females were not smart enough to be part of the army, they were likely to make mistakes and have the tendency to act carelessly. The day the bill was passed officially, Oveta Culp Hobby was chosen as the Director of WAAC.She proved to be a very determined and hardworking lady and had proved all assumptions about WAAC wrong. According to her, women were there in the army to assist them in winning war and their roles would not exactly switch or become different from what they are in civilian life. She just believed it would help men in achieving success. In the year 1917, it was decided that women will play a role in the British Army as for being sent to France and Haig who was the then commander in chief wrote to the war office that women will be permitted to fight in the war in France and their services will be utili zed wherever appropriate. However, the kind of work they were supposed to do at that time was much more related to household than to anything else because physical labor was not what they ought to do after all. Selection in WAAC required two references and interview